Wed, Nov 4

London International Awards (LIA) · 2026

The KitKat Heist PR Statement, The KitKat Heist TikTok Filter.

KitKat · Global

Every medal

  • Grand PrixCreativity In Media

The case study.

When a 12-tonne shipment of KitKat bars was stolen before Easter, the brand made the theft a public mystery with social posts and an online tracker inviting people to help find it.

Watch the case film on the source ↗Read the full story