Mon, Nov 2

Dubai Lynx · 2026

IKEA Affordable Masterpieces.

IKEA Alsulaiman · UAE

Every medal

  • GoldPrint & Publishing – Consumer Goods
  • SilverIndustry Craft – Art Direction: Print & Publishing
  • BronzeOutdoor – Consumer Goods
  • BronzeIntegrated

The case study.

Paintings by Matisse, Cézanne, Munch and others were used to spot IKEA-like furniture, arguing affordable design is timeless, via social films, in-store screens and a museum-style walkaround.

Watch the case film on the source ↗Read the full story