Uzina.

Uzina is an independent advertising and design agency in Lisbon. Its 'Hidden Tags' campaign for IKEA, which asked people to find the date tags inside their IKEA furniture, won two Gold Lions at Cannes Lions 2025.

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2Cases on Brief & Butter

15Weighted award points

0Saudi & Gulf points

5Award results

Gold2Silver2Bronze1

Work.

SamsungPortugal

Saved in Translation

Uzina · 2025Source ↗

IKEAPortugal

Hidden Tags

Uzina · 2024Source ↗

Award results.

Best medal per campaign, show and year. Cannes Lions / Clio ×3 · Effie Saudi ×2 · MMA Smarties KSA / Athar ×1.5 · Symbol / Cresta ×1 · MUSE / International Creative Awards / TikTok Ad Awards ×0.5. Agency-of-the-year titles are listed, not scored.

Cannes Lions · 2025

IKEA HIDDEN TAGS
IKEA · Creative Data – A04 DATA STORYTELLING
Gold
IKEA HIDDEN TAGS
IKEA · Direct – B02 SMALL-SCALE MEDIA
Gold
IKEA HIDDEN TAGS
IKEA · Direct – A01 CONSUMER GOODS
Silver
IKEA HIDDEN TAGS
IKEA · Brand Experience & Activation – C03 CUSTOMER ACQUISITION & RETENTION
Silver
IKEA HIDDEN TAGS
IKEA · Creative Data – B08 MARKET DISRUPTION
Bronze