Sun, Oct 25
Coinbase / USA / 2026Film

Your Way Out.

An Oscars-night film for Coinbase in which a video-game extra breaks out of his scripted routine and runs from a grey game city into the real world, made almost entirely in camera.

Brand
Coinbase
Market
USA
Region
Global
Year
2026

The challenge

The D&AD entry calls it 'a story about taking control and leaving the financial system as we know it to find more autonomy'. Cannes Lions describes the work as 'a film that challenges perceptions about today's financial system through video game aesthetics and original craft', and Isle of Any's Toby Treyer-Evans told shots it 'taps into the emotion of what it feels like to leave a system that we've been living in for so many years.'

The idea

A non-player character in a PS2-era game city breaks his loop and escapes into reality. Director Oscar Hudson of MJZ shot it almost entirely in camera: low-resolution textures flattened onto simple sets, suits with lapels and ties printed flat onto the fabric, the cast's faces printed onto lycra masks, and extras trained to move like game characters (shots; Muse by Clios). The escape runs along a 75-metre set that morphs from game to real, filmed on a custom wire-cam rig and set to Sammy Davis Jr.'s 'It's Gotta Be Me'. It aired during the Oscars broadcast on 15 March 2026.

Case study source: shots Source ↗

Awards

  • Cannes Lions 2026Film Craft LionsGrand Prix
  • Cannes 2026: Gold, Silver and Bronze in Film Craft, and Gold and Silver in Film
  • D&AD 2026: Black Pencils in Production Design and Visual Effects, a Yellow Pencil in Art Direction, two Graphite Pencils and two Wood Pencils

Credits

Co-creator
Coinbase Creative Studio
Production company
MJZ
Director
Oscar Hudson
Editing
Cartel
Post-production
Selected Works
Sound
Wave Studios

Related work.

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