Your Passport, Your Identity.
Arab National Bank's Saudi National Day 2023 film: two Saudi travellers talk at an international airport about what their passport means, as the film cuts to moments when the Kingdom brought its citizens home.
- العلامة التجارية
- Arab National Bank
- الوكالة
- Jether Production
- السوق
- السعودية
- المنطقة
- السعودية
- السنة
- 2023
التحدي
A National Day film for the bank, built around 'the privilege, pride, and protection that comes with holding a Saudi passport' (MUSE entry).
الفكرة
A conversation between two Saudi travellers at an international airport recasts the passport 'not just as a travel document, but as a symbol of belonging, strength, and national commitment', and the film shifts to 'real-life moments where Saudi Arabia’s leadership has safeguarded its citizens, from global evacuations to diplomatic rescue missions' (MUSE entry).
مصدر دراسة الحالة: MUSE Creative Awards المصدر ↖
الجوائز
- MUSE Creative Awards 2025Video - Cause / Awarenessذهبية
- MUSE Creative Awards 2025Video - Safetyذهبية
فريق العمل
- الإنتاج
- Jether Production
