Where Luxury Is Forever.
Insignia's launch work for Shebara, Red Sea Global's resort of overwater villas: a brand identity and the creative direction of the resort's photography and film.
- Brand
- Shebara
- Agency
- Insignia / Insignia Worldwide
- Market
- Saudi Arabia
- Region
- Saudi Arabia
The challenge
Shebara, the fourth resort to open at The Red Sea destination and the first owned and operated by Red Sea Global to open, welcomed guests from November 2024 (SPA). Insignia Worldwide supported its launch, and that of two other new Red Sea Global resorts, Desert Rock and Thuwal Private Retreat, an unveiling Communicate calls a milestone in positioning Saudi Arabia as a premier leisure destination.
The idea
Insignia created the resorts' identities and brand experiences and creatively directed their photography and film, with imagery that, Communicate reports, celebrates Shebara's 'otherworldly architecture' and aims 'to inspire local, regional, and global audiences to discover the undiscovered.' Shebara's own line is 'Where now is forever'; the Athar Awards list the campaign as 'Where Luxury is Forever'.
Case study source: Communicate Source ↗
Awards
- Athar Festival Awards 2025Best Campaign for Luxury LifestyleGold
