PepsiCo / الإمارات / 2025الأفلام · الرقمي والتقنية · التجزئة والمتسوّقون
What The Cup! Dubai Launch.
PepsiCo promoted its customisable-drinks vending machine in Dubai with a campaign built around the surprise of its variety.
- العلامة التجارية
- PepsiCo
- الوكالة
- Das Kapital
- السوق
- الإمارات
- المنطقة
- الخليج
- السنة
- 2025
التحدي
Make a multi-category vending machine understandable and appealing by communicating its benefits rather than only its technology.
الفكرة
Das Kapital named the campaign 'What The Cup!' and created spots focused on people's astonishment when encountering the machine. PepsiCo's in-house design team developed the visual identity. The Dubai communications followed an earlier Singapore launch.
النتائج
- Dubai communications began in June 2025; source-reported sales results relate to the earlier Singapore launch.
مصدر دراسة الحالة: Campaign Middle East المصدر ↖
فريق العمل
- العلامة التجارية
- PepsiCo
- الوكالة الإبداعية
- Das Kapital
- Design
- PepsiCo in-house design team
- Production agency
- EM Production
