⁨Weyay⁩.

⁨NBK wanted an everyday banking product that would appeal to a new generation of customers as part of its digital strategy.⁩

⁨Over about a year, R/GA researched how young Kuwaitis think about money, then created the name (meaning "with me"), a flexible visual and verbal identity, and the bilingual app. It launched with digital onboarding, account management and allowance transfers, with payments, savings pots and bill splitting to follow.⁩