National Bank of Kuwait / KuwaitDesign & Packaging · Digital & Tech
Weyay.
R/GA London built Weyay for NBK, billed as Kuwait's first fully digital bank and aimed at young Kuwaitis.
- Brand
- National Bank of Kuwait
- Agency
- R/GA London
- Market
- Kuwait
- Region
- GCC
The challenge
NBK wanted an everyday banking product that would appeal to a new generation of customers as part of its digital strategy.
The idea
Over about a year, R/GA researched how young Kuwaitis think about money, then created the name (meaning "with me"), a flexible visual and verbal identity, and the bilingual app. It launched with digital onboarding, account management and allowance transfers, with payments, savings pots and bill splitting to follow.
Case study source: Campaign Middle East Source ↗
Awards
- Clio Awards 2023Clio Awards / Design / Digital/MobileBronze
Credits
- Creative agency
- R/GA London
- SVP Managing Director, R/GA London
- Rebecca Bezzina
- Deputy CEO, NBK Group
- Shaikha Al-Bahar
