Spotify / السعودية / 2024الأفلام · التواصل الاجتماعي
We Got Your Tarab.
Spotify celebrated the emotional connection Saudi listeners have with Khaleeji music.
- العلامة التجارية
- Spotify
- الوكالة
- Science & Sunshine
- السوق
- السعودية
- المنطقة
- السعودية
- السنة
- 2024
التحدي
Build local relevance for Spotify by reflecting the way music is felt and shared in Saudi culture.
الفكرة
Inspired by tarab—the feeling of being deeply moved by music—the campaign dramatised personal listening moments and highlighted Spotify's local music catalogue.
مصدر دراسة الحالة: Science & Sunshine المصدر ↖
الجوائز
- MENA Effie Awards 2024 — Bronze, Youth Marketing – Products & Services (https://campaignme.com/mena-effie-awards-2024-announces-winners/)
- Athar Festival Awards 2024 — Shortlist, Best Cultural Campaign (https://awards.atharfestival.com/2024-shortlist/)
فريق العمل
- العلامة التجارية
- Spotify
- الوكالة الإبداعية
- Science & Sunshine
- الإنتاج
- Film Pudding
