Vaseline / السعودية، الإمارات / 2025التواصل الاجتماعي · الأفلام
Verified Hacks (Arabia).
Vaseline Arabia tested the petroleum jelly hacks circulating online in a seven-episode Arabic sitcom-style series, then sent 'Verified' boxes to the creators whose hacks held up.
- العلامة التجارية
- Vaseline
- الوكالة
- Team ReActivate
- السوق
- السعودية، الإمارات
- المنطقة
- الخليج
- السنة
- 2025
التحدي
More than a hundred creators in the region were posting Vaseline hacks, the entry says, and some stretched the product beyond what it is tested for. Vaseline wanted to correct that without shutting creators down.
الفكرة
Team ReActivate filmed the series inside Vaseline Arabia's headquarters: each episode introduced a viral hack, played it out with local humour and gave the lab verdict. Creators whose hacks were proven right received personalised PR boxes certifying them as Verified.
النتائج
- 27.1 million reach, 124.2 million impressions and 20.6 million video views, according to the Dubai Lynx entry
مصدر دراسة الحالة: Dubai Lynx (Love The Work) المصدر ↖
الجوائز
- Dubai Lynx 2026Social & Creator – Creator-Led Content Strategyفضية
فريق العمل
- Creative agency and production
- Team ReActivate
- ما بعد الإنتاج
- Whiplash Production
- العلاقات العامة
- Mumkin Marketing Management
- Media placement
- PHD Media MENA
- المدير الإبداعي، Team ReActivate Middle East
- Saria Qureshi
