Two for One Tickets (Too Complicated, Too Depressing).
A series of cinema spots for du's two-for-one Tuesday tickets showed films too complicated, too boring, too scary or too depressing to sit through alone.
- العلامة التجارية
- du
- الوكالة
- Leo Burnett Dubai
- السوق
- الإمارات
- المنطقة
- الخليج
- السنة
- 2014
التحدي
du wanted a clutter-breaking way to promote Cinema Tuesdays, its offer of two cinema tickets for the price of one, and to get people to stop going to films alone.
الفكرة
Each short film parodied a genre and ended on a line about not watching films alone. The first four, Too Complicated, Too Boring, Too Scary and Too Depressing, were directed by Ali Ali and Maged Nassar, shot in Lebanon on an ARRI Alexa, produced by Dubai's Dejavu and shown in cinemas in January 2014. The platform continued in 2015 with further films, including Too Informative.
النتائج
- BroadcastPro Middle East reported that the two Gold Lions in 2014 were the UAE's first Gold in the Cannes film category.
مصدر دراسة الحالة: BroadcastPro Middle East المصدر ↖
الجوائز
- Cannes Lions 2015Film Craft Lionsبرونزية
- Cannes Lions 2014Film Lionsذهبية
- Cannes Lions 2014Film Lionsذهبية
فريق العمل
- الوكالة الإبداعية
- Leo Burnett Dubai
- الإنتاج
- Dejavu
- المخرج
- Ali Ali
- المخرج
- Maged Nassar
- المنتج المنفذ، Dejavu
- Manasvi Gosalia
