Rimas Music / بورتوريكوالتجارب الحيّة · الرقمي والتقنية
Tracking Bad Bunny.
Instead of a tracklist for his album Debí Tirar Más Fotos, Bad Bunny posted map coordinates on Spotify. Each led to a real place in Puerto Rico where fans could find a song title on Google Maps.
- العلامة التجارية
- Rimas Music
- الوكالة
- DDB Latina Puerto Rico
- السوق
- بورتوريكو
- المنطقة
- عالمي
التحدي
Bad Bunny wanted fans to discover the album and the island behind it, not just wait for a list of song titles.
الفكرة
With Spotify and Google Maps, DDB Latina Puerto Rico turned 15 real locations across the island into portals to the music. Coordinates replaced the song titles on his Spotify page, and fans who entered them in Google Maps explored streets and beaches to uncover each title. The hunt spread worldwide and pulled fans into Puerto Rican culture.
مصدر دراسة الحالة: D&AD المصدر ↖
الجوائز
- Cannes Lions 2025Outdoor – C05 INTERACTIVE EXPERIENCESذهبية
- Cannes Lions 2025Social & Creator – F09 CULTURAL ENGAGEMENTبرونزية
- Cannes Lions 2025Entertainment Lions for Music – E07 CULTURAL ENGAGEMENTالجائزة الكبرى
- Cannes Lions 2025Entertainment Lions for Music – D02 PARTNERSHIPS WITH MUSIC TALENTبرونزية
فريق العمل
- الوكالة الإبداعية
- DDB Latina Puerto Rico
- الإنتاج
- Upsidedown
- Additional company
- Additional company
- Spotify
- Additional company
- Rimas Entertainment
