Rimas Music / Puerto RicoExperiential · Digital & Tech
Tracking Bad Bunny.
Instead of a tracklist for his album Debí Tirar Más Fotos, Bad Bunny posted map coordinates on Spotify. Each led to a real place in Puerto Rico where fans could find a song title on Google Maps.
- Brand
- Rimas Music
- Agency
- DDB Latina Puerto Rico
- Market
- Puerto Rico
- Region
- Global
The challenge
Bad Bunny wanted fans to discover the album and the island behind it, not just wait for a list of song titles.
The idea
With Spotify and Google Maps, DDB Latina Puerto Rico turned 15 real locations across the island into portals to the music. Coordinates replaced the song titles on his Spotify page, and fans who entered them in Google Maps explored streets and beaches to uncover each title. The hunt spread worldwide and pulled fans into Puerto Rican culture.
Case study source: D&AD Source ↗
Awards
- Cannes Lions 2025Outdoor – C05 INTERACTIVE EXPERIENCESGold
- Cannes Lions 2025Social & Creator – F09 CULTURAL ENGAGEMENTBronze
- Cannes Lions 2025Entertainment Lions for Music – E07 CULTURAL ENGAGEMENTGrand Prix
- Cannes Lions 2025Entertainment Lions for Music – D02 PARTNERSHIPS WITH MUSIC TALENTBronze
Credits
- Creative agency
- DDB Latina Puerto Rico
- Production
- Upsidedown
- Additional company
- Additional company
- Spotify
- Additional company
- Rimas Entertainment
