Abdul Latif Jameel Motors / السعوديةالرقمي والتقنية
Toyota's Journey to Redefine the Automotive Narrative.
Toyota in Saudi Arabia used dynamic creative and generative AI to sell reliability rather than price, then used location targeting to steer interested buyers to dealerships.
- العلامة التجارية
- Abdul Latif Jameel Motors
- الوكالة
- Mediaplus Middle East
- السوق
- السعودية
- المنطقة
- السعودية
التحدي
In a crowded car market, Toyota wanted to compete on reliability and value instead of price. Its target, tech-savvy city dwellers aged 25 to 45, wanted dependable cars but often leaned toward rival brands. The goals were 20% more visibility and 15% more sales than the previous quarter.
الفكرة
Mediaplus Middle East, with Smartifai, used dynamic creative optimisation and generative AI to personalise ads across social media, automotive websites and in-app placements. Location-based targeting then pushed people toward nearby showrooms.
النتائج
- Click-through rate rose 193%, according to the MMA Smarties case summary
- More than 1,600 potential buyers were driven to dealerships, according to the case summary
مصدر دراسة الحالة: MMA Smarties المصدر ↖
الجوائز
- MMA Smarties KSA 2023KSA – Product and / or Service Launchفضية
- MMA Smarties KSA 2023KSA – Data Insights / Contextual Marketingفضية
- MMA Smarties KSA 2023KSA – Experimental / Innovation Technologyفضية
- MMA Smarties KSA 2023KSA – Customer (CX) / User Experience (UX) & Designفضية
- MMA Smarties KSA 2023KSA – Contextual and Geo Targetingفضية
فريق العمل
- الوكالة الإعلامية
- Mediaplus Middle East
- Additional company
- Smartifai
- Integrated Media Manager, House Of Communication
- Rana Nabeel Alkayyali
