Maharat Foundation / Lebanon / 2024Design & Packaging · PR Stunts
Their Final Shot.
Maharat Foundation ran the last photographs taken by journalists killed covering the war, with a line saying they were the final shots of reporters who lost their lives telling the truth.
- Brand
- Maharat Foundation
- Agency
- TBWA\RAAD
- Market
- Lebanon
- Region
- MENA
- Year
- 2024
The challenge
The entry cites the Committee to Protect Journalists' count of at least 128 journalists killed in Gaza, the West Bank and Lebanon by October 2024. Maharat, which defends press freedom, wanted justice for them to become a public issue.
The idea
TBWA\RAAD gathered the final footage captured by journalists before they were killed, including executions titled Issam, Rabih and Farah, and Wissam, and ran it across print and mass media.
Results
- 32,600+ printed copies, 204,000+ impressions and 19,000+ engagements, according to the Dubai Lynx entry
Case study source: Dubai Lynx (Love The Work) Source ↗
Awards
- Dubai Lynx 2025Print & Publishing – Market DisruptionSilver
Credits
- Creative agency
- TBWA\RAAD Dubai
- Managing Director, TBWA\RAAD
- Joe Lahham
- Executive Creative Director, TBWA\RAAD
- Santiago Cuesta
- Executive Creative Director, TBWA\RAAD
- Frederico Roberto
- Senior Art Director, TBWA\RAAD
- Jericho Dizon
- Regional Group Account Director, TBWA\RAAD
- Diana Georges
- PR & Communication, TBWA\RAAD
- Romy Abdelnour
- Content Creator, TBWA\RAAD
- Nicole Sayegh
- Copywriter, TBWA\RAAD
- Daniela Aguirre
- Strategy, TBWA\RAAD
- Catherine Bannister
- PR & Communication, TBWA\RAAD
- Lea Moufarej
- Traffic, TBWA\RAAD
- Ezzat Habra
- Videographer, Triangle professional photography
- Maroun Trad
