Emirates NBD / الإمارات / 2020الأفلام · التواصل الاجتماعي · الرقمي والتقنية
The Wise Ones.
A film series uses real customers' stories to make financial prudence approachable and entertaining.
- العلامة التجارية
- Emirates NBD
- الوكالة
- FP7 McCann Dubai
- السوق
- الإمارات
- المنطقة
- الخليج
- السنة
- 2020
التحدي
Help people navigate financial uncertainty by demonstrating how the bank's products could make everyday saving and spending more rewarding.
الفكرة
FP7 used customer data to identify people making smart use of bank products, then told their stories through the admiring, envious or puzzled people around them. Each film reveals the real customer and how they use the product.
مصدر دراسة الحالة: Campaign Middle East المصدر ↖
الجوائز
- WARC Awards for Media — Silver, Data (announced 2022; source: https://aws2.campaignasia.com/article/warc-announces-awards-for-media-winners/475099)
- AME Awards 2021 — Finalist, Best Use of Discipline: Data (source: https://www.ameawards.com/Winners/list/125fe19a-4f68-4e1d-9d84-8739e9433155)
- AME Awards 2021 — Finalist, Products & Services: Financial Services (source: https://www.ameawards.com/Winners/list/125fe19a-4f68-4e1d-9d84-8739e9433155)
فريق العمل
- الوكالة الإبداعية
- FP7 McCann Dubai
- Strategy lead and films director
- Tahaab Rais
- Regional executive creative directors
- Olly Robinson and Fouad Abdel Malak
- شركة الإنتاج
- Dejavu
- مدير التصوير
- Bobby Dhillon
- المؤلف الموسيقي
- Joe Dickinson
- الرئيس التنفيذي للتسويق، Emirates NBD
- Moadh Bukhash
