Floward / الإمارات / 2026الأفلام · التواصل الاجتماعي
The Values We Carry.
Floward celebrates Emirati Women's Day through a handwritten card passed between women across generations.
- العلامة التجارية
- Floward
- الوكالة
- Floward (in-house)
- السوق
- الإمارات
- المنطقة
- الخليج
- السنة
- 2026
التحدي
Celebrate Emirati women by focusing on the values they carry and the gratitude they inspire, beyond job titles or achievements.
الفكرة
A grandmother's handwritten card moves from woman to woman. Their reactions tell the story before the message is revealed in the final shot, making the card a simple gesture of appreciation.
مصدر دراسة الحالة: Campaign Middle East المصدر ↖
فريق العمل
- In-house concept, script and campaign direction
- Floward
- Production partner
- Freedom
- الإنتاج
- Dahoul Studio
- المخرج
- Kais Dahoul
- ما بعد الإنتاج
- Sunny VFX
- المدير الفني، Floward
- Sara Oualji
- Global brand director, Floward
- Mohamed Omar
