The Untranslatables.
A series of books for the bookseller Kinokuniya, each devoted to one everyday Arabic phrase with no English equivalent, explained in long-form English writing and illustrated in its own style.
- العلامة التجارية
- Kinokuniya
- الوكالة
- Memac Ogilvy
- السوق
- الإمارات
- المنطقة
- الخليج

التحدي
Its D&AD entry says the series aims at 'encouraging Arabic speakers to reconnect with their mother tongue once again.'
الفكرة
As its D&AD entry puts it, 'The Untranslatables is a series of books created for Kinokuniya, each centered on a commonly used Arabic phrase with no direct English equivalent.' Each book tries to unpack its phrase through long-form English writing and illustration, 'while honoring what remains untranslatable', and each has its own illustration style to suit the phrase. The Dubai Lynx shortlists name three of the books: Sahtein, Taqburni and Bateekha.
مصدر دراسة الحالة: D&AD المصدر ↖
الجوائز
- Dubai Lynx 2026Industry Craft – Copywriting: Print & Publishingذهبية
- Dubai Lynx 2026Print & Publishing – Commercial Publicationsبرونزية
- D&AD 2026: shortlisted in Writing for Design and in Direct (Printed Materials)
فريق العمل
- الإنتاج
- Bigsea
- الإنتاج
- Illozoo
- الإنتاج
- The Goldmine Films
- Illustration
- Aude Abou Nasr, Laurent Pinabel and Yeganeh Yaghoobnezhad


