⁨The Thousand Sponsors of Muni⁩.

⁨Deportivo Municipal, a four-time Peruvian champion founded in 1935, fell down the divisions after unpaid debts and salaries and ended up in the amateur Copa Perú, losing its main sponsors and TV income on the way (El Comercio; Los Andes).⁩

⁨With McCann Lima, the club redesigned its shirt as a pixel grid of small squares around its red sash and crest, with room for up to 1,000 sponsors. The campaign site offered six sizes, from S/100 for a 1.5 x 1.5 cm square up to S/600, with benefits such as social media mentions and match tickets, and earmarked the money for the club's men's and women's teams and its youth sides. The club launched it on social media on 15 January 2026 (El Comercio).⁩