Guinness · الصين · 2026الأفلام
The Surge Odyssey.
Guinness' familiar advertising characters enter contemporary Chinese street scenes in a film by [Ai]magination for The Surge Odyssey brand experience.
- العلامة التجارية
- Guinness
- السوق
- الصين
- المنطقة
- عالمي
- السنة
- 2026
صور من الحملة
التحدي
Editorial reading: adapt Guinness' advertising heritage for a contemporary Chinese setting while retaining the characters' recognisable silhouettes and humour.
الفكرة
Use generative AI to place the brand's characters in unexpected everyday scenes, including a fish cycling through Shanghai. Branding in Asia reports that the 50-second film supports The Surge Odyssey, an immersive experience touring Chinese cities. The studio's own upload confirms the campaign title and [Ai]magination credit.
مصدر دراسة الحالة: [Ai]magination official film; Branding in Asia المصدر ↖
فريق العمل
- العلامة التجارية
- Guinness
- الاستوديو الإبداعي
- [Ai]magination
