Mercedes-Benz Middle East / United Arab Emirates and Middle East / 2022الأفلام · التواصل الاجتماعي
The Road to Mecca.
A four-part Ramadan docuseries follows an Emirati pilot as he retraces an historic pilgrimage route by road in a Mercedes-Benz G-Class.
- العلامة التجارية
- Mercedes-Benz Middle East
- السوق
- United Arab Emirates and Middle East
- المنطقة
- الشرق الأوسط وشمال أفريقيا
- السنة
- 2022
التحدي
Give the G-Class a distinctive Ramadan story in a market crowded with automotive promotions.
الفكرة
Captain Nabil Al Rostamani leaves his usual life in the air to travel from the UAE toward Mecca by road, exploring the history and traditions of the journey along the way.
النتائج
- WARC reports more than 15 million views and a 100% sell-out for the campaign (https://www.warc.com/en/campaigns/mercedes-benz%3A-the-road-to-mecca-2ad00c4a6a834d42aca9ae639320b8ca).
مصدر دراسة الحالة: adobo Magazine المصدر ↖
الجوائز
- MENA Effie Awards 2022 — Shortlist, Automotive – Vehicles & Aftermarket and Branded Content & Entertainment (https://communicateonline.me/news/mena-effie-awards-shortlist-for-2022-is-out-now/)
فريق العمل
- العلامة التجارية
- Mercedes-Benz Middle East
- Creative agencies
- Leo Burnett and Publicis Emil Dubai
- المدير الإبداعي
- Tariq Ayass
- المخرج
- Areej Mahoumd
- الإنتاج
- Stoked
- مدير التصوير
- Pol Orpinell
- Executive producers
- Rita El Hachem and Charbel Aouad
- Featured talent
- Nabil Al Rostamani
