GENURIN FORT (Recordati) / Saudi Arabia and GCC / 2010بين الشركات (B2B) · التصميم والتغليف
The Right Action, Before It Rains.
PROMO-PHARMA used a weather metaphor in a medical brochure for healthcare professionals. The agency dates the original brochure to 2010; it was later republished in a 2026 creative archive.
- العلامة التجارية
- GENURIN FORT (Recordati)
- الوكالة
- PROMO-PHARMA
- السوق
- Saudi Arabia and GCC
- المنطقة
- الخليج
- السنة
- 2010
التحدي
Explain a sensitive treatment area to healthcare professionals with a memorable visual idea in place of conventional clinical imagery.
الفكرة
The creative compares urinary urgency to an unexpected downpour and uses an umbrella as a metaphor for taking action before the rain.
مصدر دراسة الحالة: PROMO-PHARMA المصدر ↖
فريق العمل
- العلامة التجارية
- GENURIN FORT (Recordati)
- الوكالة الإبداعية
- PROMO-PHARMA
- المدير الإبداعي
- Dr. Kamal El-Deen Fayad
