GENURIN FORT (Recordati) / Saudi Arabia and GCC / 2010B2B · Design & Packaging
The Right Action, Before It Rains.
PROMO-PHARMA used a weather metaphor in a medical brochure for healthcare professionals. The agency dates the original brochure to 2010; it was later republished in a 2026 creative archive.
- Brand
- GENURIN FORT (Recordati)
- Agency
- PROMO-PHARMA
- Market
- Saudi Arabia and GCC
- Region
- GCC
- Year
- 2010
The challenge
Explain a sensitive treatment area to healthcare professionals with a memorable visual idea in place of conventional clinical imagery.
The idea
The creative compares urinary urgency to an unexpected downpour and uses an umbrella as a metaphor for taking action before the rain.
Case study source: PROMO-PHARMA Source ↗
Credits
- Brand
- GENURIN FORT (Recordati)
- Creative agency
- PROMO-PHARMA
- Creative director
- Dr. Kamal El-Deen Fayad
