Bou Khalil Supermarché / لبنانالتجزئة والمتسوّقون · التصميم والتغليف
The Good Note.
Bou Khalil supermarkets printed LBP1,000 vouchers that people could hand to beggars instead of cash, redeemable only for essentials.
- العلامة التجارية
- Bou Khalil Supermarché
- الوكالة
- J. Walter Thompson Beirut
- السوق
- لبنان
- المنطقة
- الشرق الأوسط وشمال أفريقيا
التحدي
Many Lebanese had stopped giving to people begging in the street because they doubted the money would be well spent.
الفكرة
J. Walter Thompson Beirut designed 'The Good Note', a 1,000-lira voucher shoppers could buy and give away. The person receiving it could spend it on essentials at Bou Khalil.
مصدر دراسة الحالة: Campaign Middle East المصدر ↖
الجوائز
- Cannes Lions 2016Outdoor Lions – Integrated Campaign led by Outdoorفضية
- Cannes Lions 2016Design Lions – Retail - Permanent Environment & Experience Designفضية
فريق العمل
- الوكالة الإبداعية
- J. Walter Thompson Beirut
- مبدع، J. Walter Thompson Beirut
- Sally Alzaza
- مبدع، J. Walter Thompson Beirut
- Maya Khourchid
- مبدع، J. Walter Thompson Beirut
- Carla Aouad
