The Faroe Islands Space Program.
Bearings maker SKF presented an underwater tidal kite off the Faroe Islands as 'a space program that never leaves Earth', harvesting the Moon's energy through the tides.
- Brand
- SKF
- Agency
- NORD
- Market
- Global
- Region
- Global
- Year
- 2025
The challenge
SKF, a bearings and friction-reduction company, wanted to show its role in renewable energy without the usual specs-led B2B pitch. Against a new space race for off-planet resources, the partners argued that the Moon's energy is already available on Earth through the tides (SKF; Cannes Lions).
The idea
Minesto's tidal kite LUNA, rated at 1.2 MW and flying in the tidal streams off the Faroe Islands with the local utility SEV, was presented as a spacecraft harvesting moon energy; SKF designed the bearing and sealing systems for its rudders and elevators. SKF rolled the campaign out worldwide from 27 March 2025 with films, social media, editorial content, a press event and a dedicated website.
Results
- More than 1,250 media placements across 140 markets and a potential earned reach of over 500 million, according to the case study
- More than 800 million impressions and over 1,400 pieces of earned coverage since launch, according to SKF, cited by Minesto in July 2026
Case study source: SKF Source ↗
Awards
- Cannes Lions 2026Creative B2B LionsGrand Prix
- Cannes 2026: Gold in Creative Strategy
- Eurobest 2025: Grand Prix in Creative B2B, credited to NORD DDB Stockholm
Credits
- Tidal energy partner
- Minesto
- Utility partner
- SEV
- Production
- House
- Post-production and VFX
- Current Occupation
- Music and sound
- Ponytail
