Jeep / الإمارات / 2022الإعلانات الخارجية · التصميم والتغليف
The Call of Adventure.
Jeep turned the circles and bars of its grille into a typeface and a set of landscapes, then ran ads with no brand name and no call to action.
- العلامة التجارية
- Jeep
- الوكالة
- Publicis Middle East
- السوق
- الإمارات
- المنطقة
- الخليج
- السنة
- 2022
التحدي
Jeep wanted to speak to adventure seekers without the usual car-ad hard sell.
الفكرة
Publicis Middle East cropped the seven-slot grille into nature scenes, with bars as trees and circles as moons, and built a coded font from its dots and dashes. Print, outdoor and UAE showroom graphics carried messages readers could decode at jeeplifeiscalling.com, revealing lines such as "Disconnect" and "Exhale", and fans could upload their own coded adventure photos.
مصدر دراسة الحالة: Campaign Middle East المصدر ↖
الجوائز
- Clio Awards 2023Clio Awards / Design / Postersفضية
- Clio Awards 2023Clio Awards / Design Craft / Typographyبرونزية
- Clio Awards 2023Clio Awards / Design Craft / Typographyبرونزية
- Clio Awards 2023Clio Awards / Print & Out Of Home / Typographyفضية
- Clio Awards 2023Clio Awards / Design Craft / Typographyبرونزية
فريق العمل
- الوكالة الإبداعية
- Publicis Middle East
- الرئيس التنفيذي للإبداع، Publicis Middle East
- Rafael Augusto
- المدير الإبداعي التنفيذي، Publicis Middle East
- Tuki Ghiassi
- المدير الإبداعي، Publicis Middle East
- Anton Marais
- المدير الإبداعي، Publicis Middle East
- Mohamed Bareche
- Integration Director, Publicis Middle East
- Ray Samman
- المدير الإبداعي المشارك، Publicis Middle East
- Diego Wortmann
- المدير الإبداعي المشارك، Publicis Middle East
- Erick Monero
- المدير الفني الأول، Publicis Middle East
- Paulo Ottaviani
- المدير الفني، Publicis Middle East
- Randy Balbon
- Copywriter/Art Director, Publicis Middle East
- Jason Walden
- Junior Art Director, Publicis Middle East
- Ehab Salman
- Business Lead, Publicis Middle East
- Jean Traboulsi
- Senior Account Manager, Publicis Middle East
- Marine Melhem
- الرئيس التنفيذي للتسويق، Stellantis Middle East & Africa
- Melhem Najm
- Head of Marcom, Jeep Middle East
- Cristina Guida La Licata
- Brand Marketing, Jeep Middle East
- Lyda Camargo
