⁨Team Chris vs. Team Elsa⁩.

⁨Experience Abu Dhabi signed Chris Hemsworth and Elsa Pataky in November 2024 to a two-year deal 'to feature in advertisements and campaigns promoting tourism to the city to a global audience' (Campaign Middle East). TikTok says the entry 'converted entertainment into measurable performance'.⁩

⁨The campaign 'leveraged the globally recognisable personalities of Chris Hemsworth and Elsa Pataky to showcase Abu Dhabi's diverse attractions' and 'encouraged duets, comments and trend participation' (TikTok). The case film shows a 'Team Chris – Adventure' versus 'Team Elsa – Culture' scoreboard and paid creator posts in English, German and Arabic asking viewers to pick between pairs such as racing at Yas Marina Circuit and exploring the Louvre Abu Dhabi. It was entered as 'Team Chris vs. Team Elsa: The Travel Debate That Broke TikTok'.⁩