VIVA Bahrain / Bose / البحرين / 2017التصميم والتغليف
Tangled Music.
VIVA Bahrain used tangled musicians to make the benefit of Bose wireless headphones instantly recognisable.
- العلامة التجارية
- VIVA Bahrain / Bose
- الوكالة
- Memac Ogilvy Bahrain
- السوق
- البحرين
- المنطقة
- الخليج
- السنة
- 2017
التحدي
Promote Bose wireless headphones available as an add-on to VIVA Bahrain mobile plans.
الفكرة
A series of detailed illustrations imagines recognisable music stars trapped in knots of headphone cable, making the frustration of wires the visual idea.
مصدر دراسة الحالة: Ads of the World المصدر ↖
الجوائز
- Cannes Lions 2017Outdoor Lionsبرونزية
- Dubai Lynx 2018 — Gold, Print & Outdoor Craft (https://www.bahrainthisweek.com/viva-bahrain-memac-ogilvy-win-four-dubai-lynx-2018-awards/)
- Dubai Lynx 2018 — Silver, Print & Publishing (https://www.bahrainthisweek.com/viva-bahrain-memac-ogilvy-win-four-dubai-lynx-2018-awards/)
- Dubai Lynx 2018 — Bronze, Outdoor (https://www.bahrainthisweek.com/viva-bahrain-memac-ogilvy-win-four-dubai-lynx-2018-awards/)
- Dubai Lynx 2018 — Bronze, Print & Outdoor Craft (https://www.bahrainthisweek.com/viva-bahrain-memac-ogilvy-win-four-dubai-lynx-2018-awards/)
فريق العمل
- العلامة التجارية
- VIVA Bahrain
- Product
- Bose wireless headphones
- الوكالة الإبداعية
- Memac Ogilvy Bahrain
- الرسّام
- Mark Gmehling
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