⁨Supernova Adaptive⁩.

⁨Performance running shoes weren't built for the feet of people with Down syndrome and other disabilities. adidas had been making personalised adaptive shoes for Chris Nikic, the first person with Down syndrome to finish an Ironman, since 2022. According to adidas, TBWA raised the need, and Nikic and adidas's North America team identified the gap for a truly adaptive performance shoe.⁩

⁨Developed over three years with prototypes, wear-testing and focus groups run with GAMUT Management, the Supernova Rise 3 Adaptive has a stiff heel counter, a magnetic closure with a tactile toggle, a gusseted tongue, low-pressure lacing and a wider toe box (TBWA\Canada). adidas launched it on 21 March 2026, World Down Syndrome Day, on adidas.com and in stores in 29 countries, as part of its range rather than as a special edition (TBWA\Canada; CB News).⁩