Careem / MENA (12 markets) / 2019الأفلام · التواصل الاجتماعي
Start Something.
Careem's regional brand campaign celebrated people taking the first step to make change in their communities.
- العلامة التجارية
- Careem
- الوكالة
- TBWA\RAAD Dubai
- السوق
- MENA (12 markets)
- المنطقة
- الشرق الأوسط وشمال أفريقيا
- السنة
- 2019
التحدي
Following its acquisition by Uber, Careem wanted to strengthen its distinct regional identity and connection with people across its markets.
الفكرة
An emotive film brought together stories inspired by people from across the region who start journeys, conversations and changes, followed by social content expanding their stories.
النتائج
- The WARC case study reports around 80 million unique views for the campaign (https://www.warc.com/en/article/careem%3A-start-something-5fba74ab29184e3c9cf724b4df91f78d).
مصدر دراسة الحالة: TBWA\RAAD المصدر ↖
فريق العمل
- العلامة التجارية
- Careem
- الوكالة الإبداعية
- TBWA\RAAD Dubai
- شركة الإنتاج
- Clandestino
- المخرج
- João Marques
- مدير التصوير
- Leandro Ferrão
- المنتج المنفذ
- Eli Souaiby
