Spotify / الولايات المتحدة / 2024بين الشركات (B2B) · الرقمي والتقنية
Spreadbeats.
To pitch Spotify Advertising to media planners, Spotify sent them a music video that plays inside a spreadsheet, the tool they spend their days in.
- العلامة التجارية
- Spotify
- الوكالة
- FCB New York
- السوق
- الولايات المتحدة
- المنطقة
- عالمي
- السنة
- 2024
التحدي
Spotify wanted its B2B message about creative ways to reach audiences to land inside the tool media planners use every day.
الفكرة
Instead of embedding a video file, the team coded the animation directly into a spreadsheet using its built-in functions: ASCII, charts, Unicode and conditional formatting. The video follows cell E7 as it grows into a colourful 3D character, set to John Summit's track "Shiver". It was sent to brand and agency inboxes in several markets.
مصدر دراسة الحالة: Ads of the World المصدر ↖
الجوائز
- Cannes Lions 2025Brand Experience & Activation – A06 CONSUMER SERVICES/BUSINESS TO BUSINESSفضية
- Cannes Lions 2025Design – A09 DESIGN-DRIVEN EFFECTIVENESSذهبية
- Cannes Lions 2025Design – A07 DIGITAL DESIGNفضية
- Cannes Lions 2025PR – B04 CONTENT CREATION & PRODUCTIONبرونزية
- Cannes Lions 2024Direct – A06 CONSUMER SERVICES/BUSINESS TO BUSINESSفضية
- Cannes Lions 2024Direct – B01 MAILING/PROGRAMMATIC MAILذهبية
- Cannes Lions 2024Digital Craft – A02 VIDEO/MOVING IMAGEبرونزية
- Cannes Lions 2024Creative Data – A05 DATA VISUALISATIONبرونزية
- Cannes Lions 2024Entertainment Lions for Music – D02 PARTNERSHIPS WITH MUSIC TALENTفضية
- Cannes Lions 2024Digital Craft – D03 TECHNOLOGICAL ACHIEVEMENT IN DIGITAL CRAFTالجائزة الكبرى
- Cannes Lions 2024Digital Craft – A03 MOTION GRAPHICS DESIGN & ANIMATIONذهبية
فريق العمل
- الوكالة الإبداعية
- FCB New York
- الإنتاج
- Uncharted Limbo Collective
- ما بعد الإنتاج
- Colossal
- Additional company
- DaHouse Audio
- Global Creative Director, Spotify
- Rich Frankel
- الفنان
- John Summit
