Sponsored Balls.
CD Leganés players wore the Testicular Cancer Society's logo on the crotch of their shorts in a LaLiga match against Barcelona, turning the one patch of kit no sponsor had touched into a reminder to check.
- Brand
- Testicular Cancer Society
- Agency
- FP7 McCann Dubai
- Market
- Spain
- Region
- Global
- Year
- 2025
The challenge
Testicular cancer is the most common cancer in young men, yet one of the least talked about, and Campaign Middle East reported that awareness and regular self-checks are low even though one in 250 men is diagnosed.
The idea
CD Leganés announced the initiative on 10 April 2025 under the slogan 'Tenemos un par' (we have a pair), and on 12 April its players took the field against FC Barcelona at Butarque with the society's purple logo at the centre of their shorts. The hashtag #TenemosUnPar ran on stadium signage, digital billboards and the live broadcast, urging men to talk about it online and check themselves. It followed the society's 'Highlight Your Balls' campaign with FP7 McCann the year before.
Results
- #TenemosUnPar trended within minutes of kick-off, Campaign Middle East reported
- Searches for 'testicular cancer' rose more than 700% and the society's website had a million visits, according to CD Leganés
Case study source: Campaign Middle East Source ↗
Awards
- Dubai Lynx 2026Entertainment – Brand Partnerships, Sponsorships & CollaborationsGold
- Dubai Lynx 2026Brand Experience & Activation – Sponsorship & Brand PartnershipsGold
- Dubai Lynx 2026PR – Use of Events & StuntsGold
- Dubai Lynx 2026Media – Use of Events & StuntsGold
- Dubai Lynx 2026Entertainment – Brand Partnerships, Sponsorships & CollaborationsBronze
- Dubai Lynx 2026Media – Small-Scale MediaBronze
- Dubai Lynx 2026Outdoor – Live Advertising & EventsBronze
- Dubai Lynx 2026Brand Experience & Activation – Live Brand Experience or ActivationSilver
- Cannes Lions 2025PR – D02 USE OF EVENTS & STUNTSBronze
Credits
- Partner club
- CD Leganés
- Production
- Blou Studio
- Director
- Yago Casariego
- PR
- Markettiers and Current Global
