Hyundai / Saudi Arabia / 2026Experiential · PR Stunts
She Drives the World.
Hyundai Saudi Arabia started a women's programme with free breast cancer screening: 600 mammograms for women aged 40 and over, with Saudi German Health.
- Brand
- Hyundai
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2026
The challenge
Women in Saudi Arabia increasingly drive and decide on car purchases, yet often put their own health last. In Hyundai's YouGov survey of 413 women, only 17% had been screened in the past 12 months.
The idea
The first phase, launched in October, offers the screenings through Saudi German Health and runs panel sessions on prevention, detection and recovery at activations in Riyadh and Jeddah. Later phases, running to December, move to wellbeing and mobility, supported by PR, short-form video, a podcast and social.
Case study source: Campaign Middle East Source ↗
Credits
- Additional company
- Saudi German Health
- Additional company
- YouGov
