Emirates NBD / الإمارات / 2019الأفلام · التواصل الاجتماعي

⁨Secure Your Account⁩.

⁨Emirates NBD used a familiar song to help banking customers recognise phishing and protect their account information.⁩

التحدي

⁨Teach customers that fraudsters may ask for sensitive banking details and that a bank will not request them.⁩

⁨A music-led film adapted Shaggy's 'It Wasn't Me' into a memorable message about the things a bank will never ask customers to share.⁩

⁨The D&AD case reports 11 million views, 91,000 reactions and 34,000 shares; it also reports reductions in fraud cases and losses following the campaign.⁩

مصدر دراسة الحالة: D&AD المصدر ↖

London International Awards 2019 — Gold, Music & Sound / Music Adaptation – Song (https://www.liaawards.com/press/press_winners/2019/press_article.cfm?press_id=926&start=31)
D&AD Awards 2020 — Wood Pencil, Sound Design & Use of Music / Adapted Music (https://www.dandad.org/work/d-ad-awards-archive/secure-your-account)
Loeries 2020 — Silver, Film / Online Film above 30 seconds (https://modernmarketing.co.za/loeries-announces-2020-award-winners-during-creative-week/)
Dubai Lynx 2020/2021 — Silver, Entertainment / Excellence in Music Video; Bronze, Entertainment / Fiction & Non-Fiction Films up to 5 minutes (https://d2tlfce4un01ic.cloudfront.net/dubai/downloads/previous_winners/Dubai_Lynx_2020_2021_Entertainment_Winners.pdf)