Nissan · Middle East · 2023OOH
Save Our Deserts Too.
Nissan used a print campaign to call attention to the litter left behind in Middle Eastern deserts.
- Brand
- Nissan
- Agency
- TBWA\RAAD
- Market
- Middle East
- Region
- MENA
- Year
- 2023
The challenge
Bring attention to desert pollution, an environmental issue the agency saw as receiving less attention than pollution at sea.
The idea
The print work depicts waves made from sand and discarded waste, borrowing the visual language of ocean pollution to highlight the threat to desert ecosystems.
Case study source: TBWA\RAAD Source ↗
Credits
- Brand
- Nissan
- Creative agency
- TBWA\RAAD
- Creative director
- Sumanth Wilkins
