SAVA (Majid Al Futtaim) / الإمارات / 2026التواصل الاجتماعي · الأفلام
SAVA Squad.
SAVA brings three grocery products to life as challengers in social-first animated duels.
- العلامة التجارية
- SAVA (Majid Al Futtaim)
- السوق
- الإمارات
- المنطقة
- الخليج
- السنة
- 2026
التحدي
Build awareness and consideration for a young UAE value supermarket while communicating its promise of quality at a competitive price.
الفكرة
The in-house team created AI-generated characters for baguette, broccoli and milk, each facing a generic rival in a different sporting contest. The short films ran on Instagram and TikTok as the first wave of a longer-term character platform.
مصدر دراسة الحالة: Campaign Middle East المصدر ↖
فريق العمل
- In-house creative team
- Majid Al Futtaim Customer Solutions
- SAVA marketing manager
- Irem Birlik
- Global director of creative, content and communication
- Andre Matarazzo
- المدير الإبداعي، copy
- Aleksander Lewin
- المدير الإبداعي، art
- Eduardo Gill
- Creative AI production
- Marcio Rodrigues
- Head of studio
- Waqas Paracha
