Dubai Health Authority / الإماراتالتصميم والتغليف
Rx Prescription Stickers.
The Dubai Health Authority piloted picture stickers for medicine packs that show, without words, how often to take a medicine, when, and for how long.
- العلامة التجارية
- Dubai Health Authority
- السوق
- الإمارات
- المنطقة
- الخليج
التحدي
Many of Dubai's blue-collar workers can't read, or can't read the language on their medicine instructions, which puts them at risk of taking the wrong dose. Gulf News cites around 75,000 such workers.
الفكرة
Pharmacists stick simple pictorial labels on the medicine box, using basic symbols for dose frequency, time of day and length of course. The pilot ran in pharmacies used by blue-collar workers, with plans to work with drug companies and government hospitals and later expand across the country.
مصدر دراسة الحالة: Gulf News المصدر ↖
الجوائز
- Cannes Lions 2018Pharma Lionsبرونزية
فريق العمل
- الوكالة الإبداعية
- The Classic Partnership Advertising
