Foodics / Saudi Arabia / 2025B2B · Film · Social
Remember When? — 10 Years of Foodics.
Foodics marked a decade of restaurant technology with a nostalgic social campaign.
- Brand
- Foodics
- Agency
- Foodies Block
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2025
The challenge
Reinforce Foodics' role in the digital transformation of restaurant operations in Saudi Arabia.
The idea
A teaser asked people to recall paper orders, long queues and cash payments, followed by a brand film, product videos and Saudi influencer content.
Results
- More than 3.2 million social and influencer impressions in the first week, excluding paid ads, as reported by Campaign Middle East.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- Foodics
- Creative agency
- Foodies Block
