Roads and Transport Authority (RTA) / الإمارات / 2024الأفلام · التواصل الاجتماعي · التصميم والتغليف
Real Lives, Real Journeys.
Dubai Metro marked its 15th anniversary through documentary portraits of everyday passengers.
- العلامة التجارية
- Roads and Transport Authority (RTA)
- الوكالة
- Livingroom Dubai
- السوق
- الإمارات
- المنطقة
- الخليج
- السنة
- 2024
التحدي
Show the role the metro plays in the lives and ambitions of Dubai's residents, including people who do not usually use it.
الفكرة
A series of short films followed three real passengers—a nurse, a hotel manager and a gym enthusiast—celebrating the everyday heroes who travel by metro. A commemorative stamp edition accompanied the anniversary.
مصدر دراسة الحالة: Campaign Middle East المصدر ↖
فريق العمل
- العميل
- Dubai Roads and Transport Authority
- الوكالة الإبداعية
- Livingroom Dubai
- الإنتاج
- Boomtown Productions
- المخرج
- Ted Beagles
- Stamp partner
- Emirates Post
