Qatar Goes WILD!
An interactive Visit Qatar ad that asked people to pick an adventure, from a beach retreat to the sand dunes, and used generative AI to stitch a personal travel film for each of them in real time.
- Brand
- Qatar Tourism
- Agency
- Mindshare Qatar
- Market
- GCC
- Region
- GCC
The challenge
Tourism advertising is dominated by traditional campaigns. Visit Qatar wanted one that people would experience rather than just see, its case film says.
The idea
Under the call to action 'Find the adventure in you', people chose a path: a beach retreat, a castle expedition or the sand dunes. Generative AI then pulled footage from Visit Qatar's library and stitched a personalised travel video in real time. Smartifai used signals such as the travel and adventure content people consumed, real-time context and mobility data to decide who saw the ad and when, and the case film shows the unit on publisher pages such as Time Out. Qatar Tourism describes the system as 'a hyper-personalisation messaging engine, real-time dynamic creative optimisation, and extensive big data analytics'. The same case film was also entered at the SMARTIES as '5M Visitors? Qatar Just CHANGED THE GAME!'.
Results
- More than 2.7 million ad exposures and 1.5 million unique AI-generated experiences, with an 80% video completion rate, more than 8,000 clicks and 70% of users completing the journey, according to the SMARTIES case film
- A 90% cut in creative development and distribution costs, by the same film
Case study source: Qatar Tourism Source ↗
Awards
- MMA Smarties KSA 2025KSA - AI-Driven Creative ExcellenceSilver
- MMA Smarties KSA 2025KSA - AI-Powered Audience EngagementSilver
- MMA Smarties KSA 2025KSA - Innovative Use of AI in AdvertisingGold
- MMA Smarties KSA 2025KSA - Data Insights / Contextual MarketingSilver
- MMA Smarties KSA 2025KSA - PersonalizationGold
- MMA Smarties KSA 2025KSA - Customer (CX) / User Experience (UX) & DesignSilver
- MMA Smarties KSA 2025Best Use of AI in Marketingspecial
- MMA SMARTIES MENA 2025: Gold in Innovative Use of AI in Advertising, and Silvers in AI-Powered Audience Engagement, Real Time Marketing and Data Insights / Contextual Marketing
- MMA SMARTIES MEA 2025: Gold in Innovative Use of AI in Advertising, Silver in AI-Driven Creative Excellence and Bronze in AI-Powered Audience Engagement
Credits
- AI and data partner
- Smartifai
