Binance / Middle East / North Africa / Türkiye / Pakistan / 2026التواصل الاجتماعي · الرقمي والتقنية · العروض الترويجية
Qafila 2026.
Binance framed product discovery and financial education as a shared regional journey.
- العلامة التجارية
- Binance
- السوق
- Middle East / North Africa / Türkiye / Pakistan
- المنطقة
- عالمي
- السنة
- 2026
التحدي
Build community affinity and introduce eligible users to a broader range of services beyond trading.
الفكرة
Use the caravan as a unifying story for individual ambitions. Community members share their experiences through #MyBinanceJourney, while creator content, educational conversations and locally adapted activities invite discovery across Binance's ecosystem. The campaign runs from 20 October to 30 November 2026, with eligibility and product availability varying by market.
مصدر دراسة الحالة: Campaign Middle East المصدر ↖
فريق العمل
- العلامة التجارية
- Binance
- Development and execution
- Binance in-house marketing, growth, communications, social media and community teams
- Regional Marketing Lead, MENAT and Pakistan
- Eileen Xu
- وكالة العلاقات العامة
- The Romans MENA
