⁨ProtectSet⁩.

⁨With children gaming more during the pandemic, reports of online grooming were rising. Mobily eSports research released with the launch found that more than 74% of parents in the region worried about their child's online safety, and about half didn't know who their children played with (Campaign Middle East; Arab News).⁩

⁨ProtectSet is a headset with voice-modifying technology that makes a child sound older in multiplayer games. Over six months the team designed and built 100 of them, calibrated by auditioning a range of children, then sent personalised kits to influential parents, gamers, YouTubers and media in the region and abroad, with no media budget, according to the agency's award entries. The makers told Arab News the device alone wouldn't end the problem, and the agency's later entry says it was never sold: its job was to start a conversation about gaming safety.⁩