Project Genie.
A Google Labs prototype, built on Google DeepMind's Genie 3 world model, that lets people create and walk through interactive worlds from a text prompt or an image.
- Brand
- Agency
- Google, Mountain View
- Market
- USA
- Region
- Global
- Year
- 2026
The challenge
Google DeepMind previewed its Genie 3 world model to a small group of testers in August 2025. 'The next step is to broaden access through a dedicated, interactive prototype focused on immersive world creation,' Google wrote when it launched Project Genie on 29 January 2026.
The idea
Project Genie is a web app, powered by Genie 3, Nano Banana Pro and Gemini, in which people create, explore and remix interactive worlds from text prompts and images. A 'World Sketching' step previews the world and the character, in first or third person, before you enter; the path ahead is generated in real time as you move, worlds can be remixed from a gallery and explorations downloaded as videos, and each generation is limited to 60 seconds (Google). Access opened to Google AI Ultra subscribers in the US aged 18 and over, and on 19 May 2026 Google began rolling it out to eligible subscribers worldwide.
Case study source: Google Source ↗
Awards
- Cannes Lions 2026Digital Craft LionsGrand Prix
- Cannes 2026: Bronze in Digital Craft
- D&AD 2026: Wood Pencil, Digital Experience Design / Use of AI & Technology
Credits
- Production and post-production
- Google Creative Team
- Genie 3 world model
- Google DeepMind
- Prototype
- Google Labs
