Deliveroo UAE · الإمارات · 2025الإعلانات الخارجية · التجارب الحيّة · حملات العلاقات العامة
Petvertising.
Deliveroo created interactive outdoor ads that attract pets and direct their owners to its in-app pet stores.
- العلامة التجارية
- Deliveroo UAE
- الوكالة
- TBWA\RAAD
- السوق
- الإمارات
- المنطقة
- الخليج
- السنة
- 2025
التحدي
Raise awareness of Deliveroo's growing pet-products selection with an outdoor campaign that could engage pets as well as their owners.
الفكرة
Billboards in Dubai parks were sized for different animals and fitted with sensors that triggered matching animal sounds. QR codes invited owners to shop the pet range in the app.
مصدر دراسة الحالة: Deliveroo UAE المصدر ↖
الجوائز
- 2025 MEPRA Awards — Bronze, Best Stunt or Live Event (source: https://campaignme.com/here-are-all-the-mepra-awards-2025-winners/)
- 2025 MEPRA Awards — Bronze, Best Use of Visual Communication (source: https://campaignme.com/here-are-all-the-mepra-awards-2025-winners/)
فريق العمل
- العلامة التجارية
- Deliveroo UAE
- الوكالة الإبداعية
- TBWA\RAAD
