Land Rover / الإمارات / 2013التصميم والتغليف
Personal Extinction Prevention Book.
Land Rover sent owners a wildlife survival guide in which every page was a resealable packet of wipes meant to repel a dangerous animal.
- العلامة التجارية
- Land Rover
- الوكالة
- Y&R Dubai
- السوق
- الإمارات
- المنطقة
- الخليج
- السنة
- 2013
التحدي
Land Rover wanted a keepsake for current and prospective owners that played to their sense of adventure and was actually useful.
الفكرة
Owners are safe inside the vehicle and exposed once they step out. The book gave advice on handling animals they might meet, and each page held wet wipes infused with natural oils and ingredients chosen to repel or neutralise that creature.
النتائج
- According to the case study, it went to 3,000 customers and 170 owners contacted dealers with their own tips.
- The case study says the book is now included with the owner's manual of every new Land Rover sold.
مصدر دراسة الحالة: Directory (directnewideas.com) المصدر ↖
الجوائز
- Cannes Lions 2013Design Lionsفضية
فريق العمل
- الوكالة الإبداعية
- Y&R Dubai
- الرئيس التنفيذي للإبداع، Creative Director and Copywriter, Y&R Dubai
- Shahir Zag
- المدير الإبداعي، Art Director, Designer and Illustrator, Y&R Dubai
- Joseph Bihag
- Copywriter and Art Director, Y&R Dubai
- Khaled Said
- كاتب الإعلانات، Y&R Dubai
- Guillaume Calmelet
- رئيس الإنتاج، Y&R Dubai
- Amin Soltani
- المنتج، Y&R Dubai
- Leng Panganiban
- المنتج، Y&R Dubai
- Binnu Cherian
- المصوّر
- Jeevan Nambiar
- المصوّر
- S. Kumar
- Account Supervisor, Y&R Dubai
- Zaakesh Mulla
- مدير الحساب، Y&R Dubai
- Pierre Farra
- مدير التسويق، Jaguar Land Rover
- Jean Atik
