Penhaligon's / السعودية، international / 2024التجارب الحيّة · التواصل الاجتماعي
Penhaligon's AlUla Scent Launch.
Penhaligon's launched its AlUla fragrance with a creator trip to the Saudi landscape that inspired the scent.
- العلامة التجارية
- Penhaligon's
- الوكالة
- Komodo
- السوق
- السعودية، international
- المنطقة
- عالمي
- السنة
- 2024
التحدي
Introduce the fragrance through an experience that connected its AlUla inspiration with audiences in the Middle East and beyond.
الفكرة
Komodo brought creators from eight countries to AlUla for a content-led launch set among its desert landscapes.
النتائج
- The launch brought together 30 influencers from eight countries, according to the agency.
مصدر دراسة الحالة: Campaign Middle East المصدر ↖
فريق العمل
- العلامة التجارية
- Penhaligon's
- Social and campaign agency
- Komodo
