⁨Original Forever⁩.

⁨Oasis's Live '25 reunion tour, opening in Cardiff on 4 July 2025, was, in the case study's words, one of the biggest cultural moments of 2025, and adidas and the band share three decades of history in football, fashion and music. The case study's insight: fans 'weren't looking for a brand collaboration. They were looking to relive a feeling.'⁩

⁨adidas Originals partnered with Oasis on official tour merchandise, a 26-piece collection, and launched it with 'Original Forever', a three-minute film by Leigh Powis of ProdCo set to a new arrangement of 'Live Forever'. Crowd surfers carry the viewer from the early 1990s through Knebworth and Wembley to the 2025 reunion, ending on the Gallagher brothers together. Johannes Leonardo says it was the first time Liam and Noel had been seen together outside the tour announcement in over a decade, and that more than 300 extras were street-cast from around the UK. The film aired on Channel 4 at 9pm on 19 June 2025.⁩