OMO / الإمارات / 2025الرقمي والتقنية · التواصل الاجتماعي · التجارب الحيّة
OMO Adventure.
OMO introduced its 3-in-1 laundry capsules through a playful Roblox adventure aimed at young adults.
- العلامة التجارية
- OMO
- الوكالة
- Evolution Group; Division
- السوق
- الإمارات
- المنطقة
- الخليج
- السنة
- 2025
التحدي
Connect a laundry product with young adults entering new household routines on a platform they already use.
الفكرة
A nostalgic platform game turned the product's three-part cleaning promise into gameplay: players collected capsule pieces and defeated bosses representing stains, odours and bacteria, while creators shared play sessions.
النتائج
- More than 60,000 UAE players, according to Campaign Middle East.
- Average game sessions exceeded 10 minutes, according to Campaign Middle East.
مصدر دراسة الحالة: Campaign Middle East المصدر ↖
فريق العمل
- العلامة التجارية
- OMO / Unilever
- Gaming agency
- Evolution Group / Evolution Studios
- Creator collaboration
- Division
- Trailer production
- Vector3
