⁨No Speed, No Game⁩.

⁨Gaming is a big part of life in Saudi Arabia, and slow internet is the quickest way to ruin it. Red Bull MOBILE wanted to prove its speed to gamers, and its case film says ordinary advertising messages weren't enough to do it.⁩

⁨A 'glitch takeover' of live game streams. Viewers watched a stream lag, its speed drop and the delays become unbearable, until Red Bull MOBILE restored it to smooth, uninterrupted play. Smartifai engineered the takeover on live game-streaming platforms; the case film calls it the first experiential esports and livestream takeover in Saudi Arabia, but doesn't name the platforms or streams used.⁩